PR & marketing support
Working closely with PR companies to build on a successful marketing calendar, to include events, launches and all branches of media exposure.
Consulting in the recruitment & management of staff
Liaising with recruitment consultant in the sourcing of correct candidates, as well as the continued development and management of staff. Making a connection with staff on the frontline of the business, while maintaining the personality of the brand through education.
Maintaining communication
Keeping communication lines open between buyers, retailers and brands is often overlooked. Consistent communication between SPARK, the retailer and the brand will keep all parties working towards maximising sales and fostering a healthy working relationship.
Finding distribution
Making sure that brands find the correct points of distribution within the retail market, while ensuring the philosophy of the brand is compatible with the philosophy of the retailer.
E-commerce
Building and maintaining relationships with online retailers, working in accordance with their specific guidelines and strategy.
In-store management & brand visibility
Ensuring that the selling space is correct for the brand and that stores are holding SKUs that are compatible with the store’s shopper demographic. Supplying correct schematic plans for set-up and display, POS material and visual merchandising. Making sure that all doors understand ordering process and protocols to ensure hassle-free stock flow.